James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter.
beginning this July. There is no word yet on international release plans.
Initially, the line will be available at Walmart stores in the U.S. In many ways, the line could be considered the replacement for Mattel’s Monster High and Ever After High collections in offering a new bridge between kids, tweens, and adult collectors alike. The Wild Hearts Crew features high levels of articulation with new body sculpts, hairstyles and clothing. The dolls made their simultaneous debut on social media and in-person at Clamour Summit in Palm Springs. Aimed at “celebrating those that wear their hearts on their sleeves,” the Wild Hearts Crew includes musician Cori Cruize, photographer Kenna Roswell, skater Jacy Masters, dreamer Rallee Radmore, and rocker Charlie Lake. The vast majority of these dolls were mass-produced and hold little monetary value.This summer, Mattel has a new crew making its debut at Walmart - the Wild Hearts Crew.ĭescribed as “a sisterhood of girls challenging everyone, everywhere to #DareToBeDifferent,” the new line of fashion dolls will launch with five characters in the first wave. Posts requesting information about porcelain dolls or their value may be removed per moderator discretion. Do not insult posters for their taste in dolls or the dolls they have or personally attack sub members. Rule 4: Categorize your posts by selecting an appropriate flair.
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